Tesla’s Logic, Innovation Appeals to DataCeutics' CEO (And Inner-Geek)

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It should probably come as no surprise that a self-described “’Star Trek’ geek,” who taught himself how to code and has a passion for creating new solutions for old problems, would own a Tesla.

“This is not pie in the sky stuff,” says DataCeutics’ CEO Matt Ferdock of the premiere electric vehicle he purchased earlier this year that combines innovative thinking with common sense. “This stuff is happening right now.”

In much the same way that DataCeutics — a Functional Service Provider that helps facilitate and improve the clinical study submission process for clients — is helping shape the future of medicine, Tesla Motors is changing the face of car travel.

“It was just a matter of time before it made sense to buy an electric car,” he says, explaining he’d been keeping an eye on Tesla Motors and all the company’s “fits and starts” for the last decade before buying one recently when his lease was up on another vehicle.

Ferdock says he and DataCeutics’ partner, President Paul Gilbert — who launched the company in 1993 — are committed to preserving the environment and interested in harnessing alternative sources of energy. Ferdock installed a bank of solar panels on his home and he’s also been working with a local high school physics teacher to develop a project for students to figure out how to generate electricity from a 60-foot mill that stands on the property using weights, much like the gears of a cuckoo clock, he explains.

“It makes so much sense to stop buying gasoline and use sun and wind power to generate electricity,” says Ferdock.

And while charging an electric vehicle comes out to about a quarter of the cost of purchasing gasoline, the bank of solar panels on Ferdock’s property ensures that on a sunny day, he can charge his car for free.

“It’s just a better, easier way of living,” he says of his ability to return home at the end of the day, plug the car into an outlet in his garage and go into the house for the night. And when he’s on the road, an onboard computer guides him to supercharging stations that are generally located at destinations where he can grab a cup of coffee or bite to eat while the car charges.

Ferdock points to the reliability of Tesla vehicles — or “all the things you don’t have to worry about” — like the absence of a transmission, radiator, sparkplugs or any types of fluids needed other than for the windshield wipers. And he’s so impressed with the vehicles’ safety record — no engine means there’s additional armor in the front of vehicle to absorb the impact of an accident — that he is interested in buying one of the lower-priced models rumored to be rolling out late next year for one of his children.

Ferdock says Tesla’s commitment to rethinking the automobile is what appeals to him the most. “Logic comes very easily to me,” he says. “Being able to break a problem down into its smallest components and express them in mathematical terms is something I’ve always been able to do.”

When Ferdock went this year to purchase his Tesla, he says he asked his salesperson if he knew how many of his customers were “Star Trek” geeks. “I betcha 99 percent of them are,” Ferdock jokes.

“They’re into technology,” he says, speaking from experience. “They’re into new software and new solutions to old problems.”